The ‘From Tech To Growth’ Manifesto

You are a B2B Tech founder. Your co-founders share with you this tech passion, but collectively, your co-founding team somehow miss some business skills. You are wondering how to turn your Tech Genius into sustainable business growth.

To help you with this challenge, I have designed the ‘From Tech To Growth^IP’ framework.

Why do Startups need a business growth strategy?

• Turning technical differentiators into growth is NOT (just) selling.

• Moving from Exploration to Scaling requires a different business methodology. Scaling requires preparation, focus and alignment.

• B2B Tech Founders often have some great technical differentiators, BUT they experience difficulties turning opportunities into sustainable business growth.

The challenges faced by B2B Tech Founders

I have conducted primary research with 25+ founders in Telecom, SaaS, AI, Web 3.0, Robotics, Drones, Gaming, Software Engineering, Augmented Reality, etc. I continue to enrich my research with tech founders every week. These conversations all point to 5 main challenges:

• The “It will sell itself” syndrome

• The “Business Development Leads swamp” syndrome

• The “Chief Innovation Officer’s Trough” syndrome

• The imposter syndrome vs. bigger competitors

• Missing the path of least resistance to the market

Sounds familiar? You are maybe realizing that your Tech Genius, the reason why you’ve started to build this company, may need a couple of extra foundations.

Your Startup Genius = Your Tech Genius + Your Market Genius + Your Scale Genius

I’ve designed this framework to help you assess where you are on this journey, and most importantly to equip you with some simple, yet powerful tools to build these foundations and thrive.

• Your Tech Genius. This is a foundational area to assess WHY your company exists and why it will find the market segment which makes it successful.

• Your Market Genius. This is a critical area for business growth, one where you reflect on HOW you address the forces at play in your market.

• Your Scale Genius. This area addresses WHAT you do to achieve the business growth that you deserve. This is all about scalable business growth.

Your symptoms to trigger action

Ask yourself the following questions:

• Are you stuck in the Exploration phase?

• Are you stuck in PoC (Proof of Concept) mode with many potential customers?

• Are you wondering how to sell to big corporations?

• Are you overwhelmed with too many BD (Business Development) leads?

If you answered positively to some of them, what can you do to correct your course of action?

You can simply answer to this newsletter with the word “Genius”. You and I will have a focused conversation about what is keeping you stuck in some of these dimensions while you deserve more rapid business growth. No sales pitch. Focused on your issues.

Outcomes and Benefits generating near-instant RoI

The ‘From Tech To Growth^IP’ framework is designed to help you achieve the following outcomes:

• You win the key deals which validate your exploration phase, and you decide on clear business differentiators… or you decide to pivot!

• You speak to the right Decision Makers, the ones with money! You know how to win deals with large Corporations.

• You spend your time on the deals that matter, and you prepare to scale and align resources accordingly.

In a nutshell, it looks like the following rocket trajectory, taking you through 3 stages and 9 steps to reach the business growth that you deserve.

Thank you.

Philippe

 P.S.1. You may take the “From Tech To Growth” self-assessment scorecard. It is free, it only takes two minutes. It offers some reflective questions on the 9 steps and provides some customized tips based on your score.

Philippe Poggianti, CEO, Poggianti Insights

[email protected]

Cell: +33-6-6404-3802